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About Us

Established 1903 - 121 years, still owned and run by the Elphicks family.

Jonathan Pittams, the fifth generation and great great grandson of Edward William Elphick, officially joined the business in 2012. He is very much involved in the day to day running of the company along with mother, Sue and Father, Kim.

Jonathan rates this success on a shared vision and great sense of family values. In a world of internet and digital shopping, Elphicks has retained its charm and appeal, attracting customers from far and wide.

Keeping up to date with current trends has never been more important, and Jonathan sources furniture and interiors from around the world to make sure we have the style and quality that our customers are looking for. Being a part of the AIS buying group ensures competitiveness within the market, that enables us to provide the service our customers know and love us for.

Our award winning furniture business has been given another reason to be proud. Alongside 'Family Business of the Year 2019' and 'Retailer of the Year 2013' awards won previously, we had the pleasure of going to Wembley Stadium to celebrate being Finalists at the National Business Awards 2023!

1874

EDWARD WILLIAM ELPHICK WAS BORN IN ST. NEOTS 1874-1955.

The son of a solicitor, he served an apprenticeship at Bowman Bros in London. He later moved back to Huntingdon to open his own furnishing shop.

1903

E.W.ELPHICK OPENED HIS SHOP IN THE HIGH STREET OF HUNTINGDON.

The shop sold everything from perambulators to washing mangles and included home furniture removals.

1911

THE BUSINESS CONTINUED TO THRIVE AND EXPANDED TO NEW PREMISES IN GEORGE STREET.

It still stands today and was announced 'The Most Interesting Shop in the County'.

1920s

E.W.ELPHICK FATHERED 3 BOYS AND 3 GIRLS, JOE ELPHICK (MR JOE) JOINED THE COMPANY IN 1922.

This is a photo of young Joe Elphick.

1930s

JACK ELPHICK JOINED THE COMPANYY IN 1933.

Elphicks developed a strong community spirit, looking after its staff with outings and picnics, often opening their gardens for the community.

1940s

DURING THE LATTER PART OF THE WAR, MR JOE WENT TO INDIA.

Meanwhile, Elphicks was in the business of selling second hand furniture.

1950s

A BUSY SOFT FURNISHING DEPARTMENT.

Here you can see Joe Elphicks's daughter, Brenda, serving customers in the haberdashery department.

ELPHICKS SHOP DECORATED FOR THE QUEENS CORONATION.

The County Furnisher celebrating Queen Elizabeth II Coronation.

1960s

ELPHICKS WERE FAMOUS FOR THEIR UNUSUAL WINDOW DISPLAYS.

This particular display explained the process of wool carpets using real sheep in the shop window.

1970s

KIM PITTAMS, GREAT GRANDSON OF E.W.ELPHICK, JOINED THE BUSINESS IN 1979.

Kim alongside his Grandfather, Mr Joe Elphick.

1980s

IN 1981, JOE SOLD ELPHICKS REMOVALS DIVISION TO ABELS REMOVAL.

Mr Joe Elphick (right) and Mr Tony (left) on the day of the sale.

1990s

LATER KIM IS JOINED BY HIS WIFE, SUE, IN THE 1990s. THEY HAD TWO BOYS, ANDREW AND JONATHAN.

Elphicks supported the community, sponsoring local sports clubs.

Picture of Andrew and Jonathan in Elphicks kit.

2000s

THE COMPANY WENT THROUGH SEVERAL DEVELOPMENTS.

Purchasing the orchard for a larger car park and the grand extension which doubled the size of the showroom.

Blueprint ideas for the extension.

2010

KIM AND SUES SON, JONATHON, JOINS THE COMPANY.

Jonathon is the 5th generation to join the family business and is the great great grandson of E.W.Elphick.